Independent Freelancer - SW Howard Design

Owner and operator of SW Howard Design, an Internet marketing and web design and development company specializing in creating custom web experiences. Responsible for all aspects of running a small business - from prospecting to project management and delivery.

- Design and develop standards-compliant websites large and medium-sized businesses.

- Collaborate with marketing, managerial and business units to ensure timely, effective outcomes for multiple, concurrent projects

- Utilize comprehensive discovery process to determine goals, scope and requirements of websites and intranets

- Recommend design approaches, user interaction (UI) strategies and navigation, and additional enhancements and features based upon client input during discovery process.

- Presentation of design comps, wire frames; supply refinements as identified during subsequent development meetings.

- Develop and supply all graphics, HTML, CSS, JavaScript, and PHP as required.
- Collaborate with back-end developers to ensure accurate and faithful translation of design into standards-compliant websites.

- Present completed Websites to stakeholders; refine as necessary to client satisfaction.

- Ensure highest possible SEO rankings.

- Implement and review analytics in order to review and refine user experience including search engine keywords, user paths, hit tracking and aggregate time spent navigating websites.

WellPoint - Senior Product Manager

Served as product expert and relationship manager to internal core clients.

- Translated requirements of internal core clients into business requirements documents, wireframes and user work flows for delivery to IT.

- Utilize user centered design principles and practices

- Ability to manage multiple ongoing projects and to adjust to frequent changes in project priorities.

- Evaluated existing web products, competitor and industry data to improve existing web content and functionality

- Communicate and work effectively with cross-functional team members including sales, marketing, Health Plan, regulatory, project managers and software engineers.

- Ensured that all Pharmacy related content was consistent, accurate and compliant with regulatory directives and state/federal laws and policies across all web properties.

GoZapIT - Chief Operations Officer & Director of Business Development

Led company's day-to-day operating activities including revenue and sales growth, cost and margin control, and monthly, quarterly and annual financial goal management.

- Directed short-term and long-range planning and budget development to support strategic business goals.

- Developed, established, and directed execution of operating policies to support company objectives.

- Maintained existing and developed new customers through appropriate propositions and ethical sales methods.

- Attended and presented at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.

- Handled personnel management, recruitment, motivation, training and development, staffing responsibilities resulting in an effective and efficient team with low turnover.

TraxionIT - Independent Contractor

Assisted this startup company in the following areas:

- Led website strategy, design, and development of company’s new website.

- Managed creative and programming teams in development of client websites, logos and print materials

- Participated in lead generation and sales activities.

- Developed proposals and client presentations.

- Updated sites, generated website content, and maintained link integrity based on clients' requests and objectives resulting in more accurate and up-to-date web site content and messaging.

- Revised existing paper-based systems with a more cost-effective electronic version resulting in reduced cost and increased efficiency.

- Performed webmaster duties for several domains resulting in reduction of redundant content, increased server uptime and customer satisfaction.

Bridge Worldwide (now Possible) - Senior Programmer

Implemented effective Interactive Relationship Marketing programs to increase product awareness, consumer loyalty and increase demand of clients' brands. Responsible and accountable for the coordinated management of multiple related projects directed toward strategic business and other organizational objectives.

- Hired, trained and managed team of 5 programmers that redesigned and launched 10 websites in 18 months.

- Developed and implemented effective web based relationship marketing programs for Procter & Gamble, The J.M. Smuckers Company and The SunnyD Beverage Company.

- Created new processes and procedures resulting in reduced costs and time to market, thereby increasing profit and return on investment.

- Streamlined Quality Assurance process to reduce costs and meet tight client timelines on projects programmed by offshore partners.

- Effectively communicated results and technical information in an easily understandable way to both technical and non-technical team members as well as senior management.

- Recognized for relationship building with team members and clients.

3X Corporation - E-Business Technical Consultant

- Designed, developed and implemented Lotus Notes application to track recruiting of potential new employees.

- Designed, developed and implemented a web enabled Lotus Notes client satisfaction survey.

- Administered a 5 server network, approximately 70 local and remote user Notes / Domino R4.6 and R 5.0 network.

MindShare Associates - Mission Specialist

- Worked with leading IT vendors such as IBM, 3Com, Microsoft and Intel to bring new products, services and programs to market.

- Recruited prospective value added resellers and provided sales and technical training and presentations to both resellers and end-users.

- Implemented and supervised marketing programs to increase awareness and sales of IBM DB/2, OS/2 Warp as well as various retail software and hardware products.

Egghead Software - Store Manager

- Responsible for the day-to-day operations of a $1.4 M software retail store.

- Obtained working knowledge of most major desktop software applications, including word processors, spreadsheets, presentation graphics, communications as well as education and entertainment applications.

- Adept at troubleshooting software and hardware problems and installing new hardware.

- Coordinated and hosted The Computer Round Table, a computer-related radio call-in talk show on WCKY Radio. The format included guests from major software companies, local computer specialists, computer user groups, as well as questions and answers from listeners.

- I was there when Internet Explorer and Windows 95 were introduced. This was the dawn of the internet age.